CCRCs to Become LPCs?

Leading Age announced this week that they are proposing a new name for CCRCs: Life Plan Communities. What is it about all these name changes? First we have Health Care REIT becoming Welltower, followed by ALFA becoming Argentum. Now Leading Age, which already changed its name several years ago, has proposed that the industry adopt a new name for CCRCs, […]

The Name Game

In the last couple of days, two big players in the seniors housing industry announced name changes. First, Thomas DeRosa, CEO of Health Care REIT, announced in a letter to employees that the REIT would be renamed Welltower. Despite this change, the company will still trade under its ticker symbol “HCN” on the New York […]