As a developer, owner and operator, Watercrest Senior Living Group develops its communities with the intent of being in it for the long haul. Uniquely equipped with its own internal market development team, Watercrest uses higher-income thresholds than seen in many typical market studies (with even higher income thresholds to build memory care), and approaches each site by engaging in the local community to identify its specific needs. In the high-income, master-planned community of Lake Nona in Orlando, Florida, the age and income demographics combined with there being no assisted living competition within eight miles of the site suggested the need for a high-end community. So, Watercrest broke ground last month on its amenity-rich Watercrest of Lake Nona. The property, on just 2.89 acres, will provide 56 assisted living units and 24 units devoted to residents in need of memory care, and comes with a host of amenities that will make it feel like independent living. Watercrest and its equity partner Index International AB of Sweden financed the project with a construction loan from Community & Southern Bank. The company also has three other properties under development in Florida; an 89-unit (63 AL and 26 MC) community in Sebastian, a 60 unit all memory care community in Viera, and a 90-unit (66 AL and 24 MC) community in Jacksonville with its development partner Starling Senior Living, with several more properties in different stages of development across the country. With their equity backers and good reputation, expect to hear more from Watercrest Senior Living Group.