


What Does Brookdale’s Proxy Fight Cost?
It seems that hardly a day goes by without yet another SEC filing by Brookdale Senior Living detailing why its slate of Board candidates is far better for shareholders than the slate submitted by activist investor Ortelius Advisors. But how much are they spending on this? It would be nice to know, and we are sure shareholders would rather have the money spent on operations or debt repayment. It has now come down to two Board seats, and Brookdale’s management has been touting both Lee Wielansky and Victoria Freed’s qualifications. Here’s the problem we have. Wielansky has been on the Brookdale Board since 2015, where shareholders witnessed one of the largest losses in shareholder value ever... Read More »
Do We Hear $30 Per Hour as the New Minimum Wage?
We know we have the People’s Republic of California, and after New York’s Democratic Party primary, we may have the People’s Republic of New York City by November. The surprise winner of the primary was 33-year-old Zohran Mamdani. He is a self-professed Socialist, and more. In addition to free bussing, freezes on apartment rents, higher taxes on the wealthy (already one of the highest taxed regions in the country) and government run grocery stores, he wants to implement a $30 an hour minimum wage for New York City. We suspect he has no idea what the impact would be on employers. We suspect he does not care. But it could be different in the seniors housing industry. You may remember our... Read More »
Brookdale Making A Run?
Brookdale Senior Living just announced that May’s occupancy levels jumped quite impressively. Nothing like a proxy challenge to get things moving in the right direction. If only they had worked it two to three years ago, Cindy Baier might still have her job. But heck, she still has a lot of equity in the company, which is now increasing in value. Finally. May’s month-end occupancy increased by 50 basis points over April’s to land at 81.5%, or 200 basis points higher than last May. The weighted average occupancy in May was 80.0%, or 190 basis points above last May’s. Same-community weighted average occupancy in May jumped to 80.6%, up 20 basis points sequentially, while month-end... Read More »
60 Seconds with Steve Monroe: Brookdale Senior Living and SWAT
Brookdale Senior Living announced it had recently formed SWAT teams to deal with its lowest-occupancy buildings to try to get them over the 80% hump, and there are a lot of them. Since then, the term SWAT team has been appearing more and more with other providers. SWAT is a scary term, and stands for Special Weapons and Tactics, and in law enforcement is used to deal with barricaded persons, active shooting scenes and high-risk search warrants. Not exactly something we want to be associated with trying to get customers into senior living. But I understand the intent. The other frequently used term is the “silver tsunami” about to hit us. Again, a tsunami is extremely destructive,... Read More »