The American Seniors Housing Association just launched its www.whereyoulivematters.org website.
Last week, the American Seniors Housing Association launched its “Where You Live Matters” campaign (www.whereyoulivematters.org). The website offers an incredible menu of information to help guide seniors and their families to make the right decision for them with regards to senior living options. Independent living, assisted living, memory care, CCRCs? It’s all covered, plus a resource guide with 75 links to other helpful websites. To many of us, seniors housing options are second nature, because we live and breathe it. But for potential residents and their families, it is often a confusing maze that leaves many questions unanswered. Until now, that is. The beauty of it is that it does not push potential customers in one direction or another, does not push them to a particular company or price range. It is a guide to educate them and help them make the best decision based not only on their needs and particular budget, but also their social and health concerns. Think about the ratio of lead conversions when the customer has already had their questions answered. So visit whereyoulivematters.org, because it not only matters where you do live, but it matters how you, the provider, use this new resource on your own website.