There are a lot of reasons to invest in seniors housing, but now some people are making up numbers to bolster the case.
I realize there is a lot of general excitement about investing in the seniors housing sector. And there should be, despite the current headwinds. The population is aging, the quality of the properties is at its highest, the choices for consumers are wider than ever before. But what really gets me is when people start exploiting the situation and simply fabricate numbers to make their investment case.
Take the case of a relatively new retail investment fund investing in seniors housing development and acquisitions. In one of their promotional pieces, they stated that the 75+ population was forecasted to double from 2013 to 2018. Really? They went on to state that the 80+ population group will triple in the next five years, “making it a terrific time to invest in the Senior Housing sector.” Triple, really?
I really don’t want to sound like you know who, but these are all lies. The point is there are enough positive reasons to invest in seniors housing that people don’t have to make up the numbers for marketing purposes. Come on now. You just soil your reputation with misinformation.
