The CCRC Market

CCRCs are thriving in today’s market when so many other providers are struggling for census. But why?

How many times have you heard that the CCRC market is a thing of the past? About as many times as you have heard that skilled nursing is dead? Well, I’ve got some news for you, neither is dead and they aren’t going anywhere.

While so many providers are struggling with today’s occupancy or reimbursement issues, CCRCs are actually outperforming the entire senior housing and care sector, at least when it comes to occupancy.

In addition, values in the CCRC acquisition market have been on an upward trend for the past four years.

But what has changed since the Great Recession when people couldn’t sell their houses to move into a CCRC? Why are providers expanding their existing campuses when stand-alone communities are fighting for census? And how do you value entrance-fee CCRCs? Join me tomorrow on my webinar as our expert panel will answer my questions on what is going on in this dynamic market that I think is here to stay.

 

 

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