Five Star Senior Living is rebranding itself as AlerisLife Inc. effective immediately. With the name change, the company’s common shares will now trade on the NASDAQ stock market under the ticker symbol “ALR.” 

“Aleris” is a Latin word meaning “to foster, nourish and develop,” and is intended to signify the company’s intent to continue fostering, developing and expanding its lifestyle services. It also follows its desire to offer lifestyle services to younger “choice-based” consumers while exiting the skilled nursing business entirely in November 2021. Other recent developments include growing its Ageility rehabilitation and fitness products, entering into a dining services collaboration with Compass Group and partnering with Dispatch Health to bring acute care to residents who want it. 

Separately, Aleris announced the appointment of Lauren C. Cody as Chief Customer Officer and Michael S. Lopez as Chief People Officer. Ms. Cody brings more than 20 years of leadership experience in customer insight, customer experience and general management at multi-billion-dollar retail restaurant companies, most recently as Senior Vice President, Chief of Staff & Chief Customer Officer at Panera Bread Company. Mr. Lopez has more than 20 years of experience working for large, multi-unit hospitality, retail and food service brands, most recently serving as Vice President of Human Resources for Royal Caribbean International. These new hires certainly reinforce the company’s focus on customer experience and employee turnover.