Are you tired of your sales and marketing staff wasting precious time with leads who either aren’t going to move in, or just plain don’t know what they want? Then have them read Ryan Frederick’s new book Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life. Ryan is the CEO of SmartLiving 360.
The book was actually written for the consumer to help them better navigate the choices of where and how to live later in life. But, it can serve as a very useful guide for senior living sales staff to consider what people are going through and to better formulate some of their questions for the prospects.
The book’s various chapters cover such topics as: are you in the right place now? where is the right place for you? and what is the right place for you? It is not meant to push people into seniors housing, but rather, educate them on the thought process to make that decision. An educated consumer is usually your best customer.
Maybe leave a copy in the waiting area. The lead might just think that where they are sitting is the right place at the right time. At least, they may start thinking about it. So should you.
