How many times have you heard that the boomers will be major disruptors of the seniors housing sector, causing providers to rethink, and change, how they provide their care and services? Too many times? I admit, I have been guilty of this as well.
But I have been thinking about this concept (I know, a scary thought), and now I have some doubts. What do seniors housing providers do? They provide housing, care, meals, and an environment for socialization, among other services, all in a safe setting. Since I am in the middle of the pack of boomers, I don’t see those services changing much. Tweaked? Of course. But the basics should always be there.
Boomers are going to be very demanding, or so it is said. But which boomers? The top 5% to 10% on the income spectrum, definitely, and that is who most developers are building for. But I just don’t see the majority of boomers disrupting seniors housing, especially since the majority can’t afford what is out there in the market.
The disruption will not come because boomers are so demanding; the disruption will come from a change to meet the financial needs of the boomers (think active adult). The disruption will come from dealing with the medical needs of a growing 100+ population. The disruption will come from dealing with the ever-growing cost increases.
But the basics? If they are disrupted, well, I am not sure what the demand would be.
