Birmingham-based operator Atlas Senior Living is increasing its scale in northern Alabama, having acquired Thrive at Jones Farm in Huntsville. Atlas also operates The Goldton at Athens, Monark Grove Madison, and Madison at The Range, with Goldton being its luxury brand. The Huntsville location will be renamed The Goldton at Jones Farms.
Built in 2017 by a joint venture between Harrison Street, local investors and Thrive Senior Living, the community has 93 units of assisted living and memory care. As part of the transition to Atlas, the community will be implementing new technology through partnerships with Alexa and Speak2. Speak2 empowers seniors to use simple voice commands to make calls, request services, and access community information, like activities of the day or the daily menu.
Atlas made the purchase in a joint venture with an institutional private equity group, but no other details were disclosed. And the operator is actively working on other acquisitions. Brooks Blackmon, Lauren Nagle and Ben Firestone of Blueprint handled the transaction.
