Hurlbut Health Consulting, LLC has established itself as the largest operator of skilled nursing facilities in New York State, according to the latest Centers for Medicare & Medicaid Services (CMS) data. The company maintains 100% ownership in five of its nine facilities.
Portfolio Overview
The company’s portfolio consists of nine facilities across New York State:
- Avon Nursing Home, LLC
- Hamilton Manor Nursing Home LLC
- Latta Road Nursing Home East, LLC
- Latta Road Nursing Home West LLC
- Newark Manor Nursing Home
- Seneca Nursing And Rehabilitation
- The Brightonian, Inc.
- The Hurlbut, LLC
- The Shore Winds, LLC
Leadership and Legacy
The company continues the Hurlbut family’s long-standing presence in the skilled nursing sector. The Hurlbut name has been synonymous with elder care in New York since 1968, when Robert H. Hurlbut founded Vari-Care Inc., pioneering the concept of multilevel senior living campuses. Today, Hurlbut Health Consulting, LLC is led by Robert W. Hurlbut.
Market Challenges and Opportunities
Hurlbut Health Consulting’s operations face reimbursement challenges in the current New York environment. New York’s 2025 Executive Budget, which took effect April 1, 2024, includes provisions freezing the operating component of nursing facility rates at January 2024 levels and reducing the capital cost component by 10%.
These regulatory and reimbursement pressures are likely to impact M&A activity in the sector, with increased emphasis on due diligence, financial viability assessments, and strategic planning to navigate regulatory hurdles, especially in a state like New York. For established operators like Hurlbut Health Consulting, these challenges may present consolidation opportunities as smaller operators struggle to meet new requirements.
