by Steve Monroe | Sep 9, 2020 4:21 am | 60 Seconds, Opinion
If you believe the results of a recent survey done by Transcend Strategy Group, the senior living industry has a lot of work to do to get the consumer back on board. A company called Transcend Strategy Group just came out with the results of a survey of 1,000 family... Read More »
by Steve Monroe | Sep 8, 2020 4:21 pm | Opinion
The New York Times decided to use Labor Day weekend as its bully pulpit to bash the nursing home industry yet again in one of the longest editorials we can remember. They called it “The Shameful Toll of Nursing Homes.” Surprisingly, there were... Read More »
by Steve Monroe | Sep 1, 2020 9:57 pm | Opinion
Who would have thought that a relatively short story called “Death By or With COVID” would have had so many responses from readers? It must have hit an industry chord because it does ring true. Most of the people dying in nursing homes or other senior living... Read More »
by Steve Monroe | Aug 28, 2020 4:44 pm | Opinion
We have been having a series of off-the-record conversations with CEOs in the senior living industry, and while most are a little cranky about the past six months, many are also becoming a little more optimistic and see the light at the end of the tunnel. That’s the... Read More »
by Steve Monroe | Aug 28, 2020 4:44 am | Opinion
We are sure every provider is sick and tired of hearing about how many residents have died of COVID-19 in a nursing home or assisted living community. The problem is that the classification may be all wrong. Unfortunately, there may be a financial reason for... Read More »