Assisted Living Is Not A Nursing Home
The media continues to throw all seniors housing into the nursing home basket. It has to stop now, especially in this time of COVID. Here I go again, or better yet, here goes the uninformed New York Times again. In a story last week called, “Voices From Inside Nursing Homes,” I didn’t know whether these would be the voices of workers, or the residents who felt isolated with little social interaction. It was mostly neither. It was voices from children of residents, and in two cases, the resident; one “voice” was that of a staffer. The problem was that most were not voices from nursing homes. They were from a residential care facility, a seniors housing complex, an assisted living community,... Read More »
Active Adult: Is Now The Time
The active adult market may fill a lot of voids in seniors housing, including price points and attracting younger “seniors.” Join our webinar as we dissect the market with industry leaders and see how these new properties are trading in the market. First of all, Happy New Year. It has got to be better than the last one. The coronavirus pandemic has certainly disrupted the senior living industry, at least for now. Are consumers going to be afraid of moving into a senior living community once the vaccine is widely distributed? Will cost become a more important factor for choosing the type of community to move into? How about paying for what you only want or need? These will... Read More »
Saying Goodbye To 2020
It’s time to put 2020 to rest, and in 2021 we will all do our best. If you happen to be listening to this on Christmas Eve Hopefully you will remember it came from Steve As you know, 2020 was a terrible year And in our industry, it brought little cheer What with shortages of tests and PPE Let’s not forget those of us who ran out of TP COVID was nasty, don’t we all know And it cost the providers a lot of dough Blame was cast by the media for sure But your resilience means we will all endure There’s no time to waste, the message still needs to get out That you are a safe place to live, there is no doubt So, as we journey into another year anew I wish you health and happiness in all you... Read More »
The Vaccine Is Here, Now What
The coronavirus vaccine appeared sooner than most people expected, but the roll out may be bumpy. Senior care providers and residents are about to be the first people vaccinated against COVID-19. That is great news, and putting your politics aside, no one, me included, thought this would happen before year end. But it did. Now what? The media loves to film the first person getting a shot, but the full roll out will be a bit more cumbersome than the staff at a single hospital. Nursing homes and assisted living communities are on the priority list, but because their residents are healthier, IL communities are not. They will have to wait. And that is wrong. The big unknown is how many... Read More »
