Bed Sores and Advertising
Law firm advertising may be hitting a new low. I like to watch the news when I eat breakfast, and I must say, Brookdale Senior Living has been bombarding the airwaves with their folksy ads with real employees. Every morning, at least one ad. But the past two mornings, I had the unpleasant experience of seeing a completely different sort of ad, and something I had only seen in Florida over the years. It was for a law firm, and it was asking whether you or a loved one had experienced any number of problems at a skilled nursing facility. An unexplained fall, bruising or weight loss? The worst of it was the phone number they wanted you to call. It was 1-800-bed-sore. Really? Bed sore? I know... Read More »
Brookdale Laser Focusing On The Future
With fewer distractions and increasing stability, a renewed focus on increasing cash flow and value. So, management at Brookdale Senior Living has got some religion. It has been on the road trying to sell their story to investors. And it appears that selling the bulk of their owned real estate is off the table, which I agree with. They will continue with selective dispositions, although not as many as I think they should, and they have basically put their landlords on notice that as leases come up for renewal, they want to negotiate the lease rates down for the underperformers, or they will walk. Also good news. In addition, they are under-promising with the expectation that they will over... Read More »
Changes at HCP, Brookdale, Genesis
Earnings season brings more than just earnings to the surface for some companies. What can I say? It has been quite a week, and we are only at Wednesday. On Monday subscribers received my initial take on HCP’s announcement about spinning out its HCR ManorCare portfolio into a new REIT. Maybe management thought it was necessary, but I really think we are going to be hearing some negative news in the future, and if so, it will make HCP’s decision look better. Just look at the performance of Genesis Health in the first quarter, which sent its share price plummeting by 20% yesterday. One problem is that with the HCR portfolio representing more than 25% of HCP’s revenues, with it gone,... Read More »Changes at the top
There has been a lot of mobility in the seniors housing C-suite lately (Kai Hsiao stepping down as CEO of Holiday Retirement earlier this year, Doug Korey heading over to LTC Properties, the recent Brookdale Senior Living shuffle, etc…), and yet another job change was announced at the end of March. HCP’s Chief Financial Officer, Timothy Schoen, is leaving the company to become President of BioMed Realty, a life science real estate company based in San Diego that was recently purchased by real estate funds managed by Blackstone for approximately $8 billion. Mr. Schoen had been with HCP since 2006 and has served as Executive Vice President since 2009 and CFO since 2011. Mr. Schoen will... Read More »Schedule a demo
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