• Owner/Operator Acquires Its Second Community

    Unbridled Living, an owner/operator of independent living, assisted living and memory care communities across the United States, acquired its second seniors housing community, The Reserve at North Dallas. The Class-A community is in Dallas, Texas, with 247 independent living and 26 assisted living units.  The building was in good shape, as... Read More »
  • Not-For-Profit Sells Distressed SNF to Regional Owner/Operator

    A not-for-profit seniors housing provider with a century-long legacy of serving seniors divested an underperforming skilled nursing facility in Marietta, Ohio. The non-core asset no longer aligned with the seller’s strategy.  After a confidential marketing process, Connor Doherty, Ryan Kelly and Michael Segal of Blueprint identified a... Read More »
  • Public REIT Closes Out Multi-Transaction Portfolio Divestment

    Blueprint advised a public REIT on the sale of a portfolio of skilled nursing facilities across California, Florida and Virginia. The transactions were trifurcated by state, with the final closing in California. This SNF serves San Bernardino County, which has significant barriers to new development.  At the time of marketing, the facility... Read More »
  • Owner/Operator Acquires Revived Assisted Living Community

    Helios Healthcare Advisors represented Investcor in its divestment of an assisted living community that it acquired in 2019. The community had sat vacant after its closure in 2007 until Investcor’s purchase. Post-acquisition, the company invested more than $8 million in renovations, with the building reopening in 2020.  Fairhaven Denton... Read More »
  • VIUM’s Slew of Financings

    We have written about the uptick of liquidity in the seniors housing and care market, and the willingness among lenders to write bigger and bigger checks to finance larger portfolios. Well, VIUM Capital just announced a slew of financings totaling more than $180 million for four senior care portfolios.  The largest was arranged for three... Read More »
Evans Senior Investments Launches Senior Living Marketing Venture

Evans Senior Investments Launches Senior Living Marketing Venture

If the seniors housing industry is ever going to emerge from its current census slump, then rigorous and modern marketing efforts seem like a great way to start. However, many small regional operators and mom & pops have barely left the 20th century in their marketing strategies, and their websites show it. The truth is that they may have been operating just fine for years, but with a lot of new competition and a more tech-savvy clientele, that may not be an option anymore. And they will continue to lose out to the larger, national operators that can afford a comprehensive and state-of-the-art marketing strategy. Also, for the industry as a whole, better marketing can also improve... Read More »