• 60 Seconds with Swett: The Problem with CMS Interpretive Guidelines

    by | May 27, 2026 8:23 am | 60 Seconds, Opinion

    Just a day after we highlighted the potential downsides of overregulation of assisted living from the federal level, a case of regulatory overreach involving a nursing home just headed to the U.S. Court of Appeals for the Fourth District in hopes of overturning a $1.8 million civil monetary penalty. Without getting into the minutiae too much, the... Read More »

  • Kayne Anderson Fund Tops Target

    by | May 27, 2026 8:21 am | Uncategorized

    The familiar refrain continues, with more capital continuing to flow into the seniors housing industry, property prices should keep rising. Kayne Anderson Real Estate, the real estate private equity arm of Kayne Anderson Capital Advisors, L.P., has closed the largest opportunistic equity fund in its history, at more than 70% above its initial... Read More »

  • Well-Performing Full-Continuum Community Sells

    by | May 27, 2026 8:20 am | Acquisitions

    Blueprint announced its role in the sale of Morningstar at Golden Ridge, a seniors housing community in Peoria, Arizona (Phoenix MSA). Built in 2019, the community has 38 independent living, 65 assisted living and 35 memory care units. It is nearly fully occupied. The community is one of the newest and most well-appointed assets within a... Read More »

  • Kaplan Development Divests to Cedarwood Group

    by | May 27, 2026 8:17 am | Acquisitions

    Cedarwood Group closed its acquisition of Saranac Village at Will Rogers, a 75-unit independent living community in Saranac Lake, New York. The seller was Kaplan Development Group, which took over Will Rogers after the first year of it being open as a senior living community. The community was originally built in 1928 as a Tudor-style... Read More »

  • Omega Welcomes New CEO and CFO

    by | May 27, 2026 8:16 am | Uncategorized

    Omega Healthcare Investors, Inc.’s President, Matthew Gourmand will become the REIT’s Chief Executive Officer in conjunction with the planned retirement of Taylor Pickett, effective October 1, 2026. Pickett will also step down from the Board of Directors upon his retirement, and the Board of Directors intends to appoint Gourmand to the Board,... Read More »
Evans Senior Investments Launches Senior Living Marketing Venture

Evans Senior Investments Launches Senior Living Marketing Venture

by | Nov 12, 2019 4:33 pm | Opinion

If the seniors housing industry is ever going to emerge from its current census slump, then rigorous and modern marketing efforts seem like a great way to start. However, many small regional operators and mom & pops have barely left the 20th century in their marketing strategies, and their websites show it. The truth is that they may have been operating just fine for years, but with a lot of new competition and a more tech-savvy clientele, that may not be an option anymore. And they will continue to lose out to the larger, national operators that can afford a comprehensive and state-of-the-art marketing strategy. Also, for the industry as a whole, better marketing can also improve... Read More »