• Olympus Retirement Living Expands

    The Zett Group closed the sale of a 63-unit assisted living/memory care community in the Boise, Idaho market. Set in the town of Emmett, Meadow View Senior Living was trending positively in its operations, but there was still some work to be done. An owner/operator engaged Blake Bozett and Spud Batt to sell the community to an undisclosed buyer.... Read More »
  • Large Senior Care Portfolio Trades Hands

    A portfolio comprising senior care assets across Washington State recently sold with the help of JCH Senior Housing Investment Brokerage. At first, only one of the assets was brought to market, but an offer emerged for the entire nine-facility portfolio. The price for the skilled nursing, assisted living and independent living campuses ranged... Read More »
  • Stellar Senior Living and Clarion Partners’ Active March

    Stellar Senior Living announced it completed three transactions with Clarion Partners in March. In one of the deals, they completed the recapitalization of The Gallery at Spokane in Spokane, Washington, which was rebranded as The Grand at Spokane. Developed in 2024 by NexCore Group, the community offers 137 independent living, assisted living and... Read More »
  • Otterbein Senior Life Affiliates with Michigan CCRC

    A CCRC in Jackson, Michigan, is now a wholly owned subsidiary of Otterbein Senior Life. The campus features 318 independent living, assisted living and skilled nursing units/beds on 22 acres. Kauhale Healthcare Management began managing the community in 2022 following the purchase and refinancing of outstanding bonds by Lapis Advisers. Visa... Read More »
  • ESI Adds Capital Markets & Debt Advisory Team

    Evans Senior Investments has expanded its platform to now include a dedicated Capital Markets & Debt Advisory team to source debt solutions for its clients. Complementary to its brokerage/investment sales services and benefitting from Evans’ robust lender network, the new platform will facilitate acquisition financings, refinancings,... Read More »
Evans Senior Investments Launches Senior Living Marketing Venture

Evans Senior Investments Launches Senior Living Marketing Venture

If the seniors housing industry is ever going to emerge from its current census slump, then rigorous and modern marketing efforts seem like a great way to start. However, many small regional operators and mom & pops have barely left the 20th century in their marketing strategies, and their websites show it. The truth is that they may have been operating just fine for years, but with a lot of new competition and a more tech-savvy clientele, that may not be an option anymore. And they will continue to lose out to the larger, national operators that can afford a comprehensive and state-of-the-art marketing strategy. Also, for the industry as a whole, better marketing can also improve... Read More »