Jump Starting Your Occupancy
As occupancy rates begin to rise, make sure you have all the necessary tools to ensure your occupancy rises faster than the competition. Isn’t it about time to take a fresh look at how you are marketing your seniors housing community, and turn those leads to move-ins so you can finally get your occupancy above 90%, and maybe even 100% with a wait list? A pipe dream, you might say. But without the proper tools, it will be a pipe dream. And without knowing what new techniques are available, especially in this increasingly digital age, you will never reach that goal of a wait list. According to NIC MAP, occupancy may have bottomed out last quarter. That’s great news, but you also don’t want... Read More »
Five Star Senior Living Soars
Shares of Five Star Senior Living have soared by more than 60% this year, leaving everyone guessing. Right after all the restructuring was completed at year end between Five Star Senior Living and its landlord, now recently re-named Diversified Healthcare Trust, Five Star’s shares have taken off. Two points to remember, though. Five Star just doled out about 26.5 million shares to Diversified and its shareholders to remove working capital liabilities. And, last October 1 they completed a 1-10 reverse stock split. That is important because now that the shares are trading at over $6.00 per share, for comparison purposes, that would be 60 cents per share four months ago. It just shows... Read More »
Is Ageism Dead?
Young people flock to see septuagenarians perform because they are rock stars. But aren’t all 70-somethings rock stars in some one’s mind? Asking if Ageism is dead might seem like a funny question. We see ageism every day. But last week I was fortunate enough to go to a sold-out Billy Joel concert at Madison Square Garden. I was expecting to see an average age close to 60, since most of Billy Joel’s hits were from the 1970s, back when I was a teenager. And I remember them well. But I was shocked to see so many people in their 20’s, 30’s and 40’s. For one 20-something I met, it was his fifth time seeing Billy Joel. He played all his hits, from the 1970s, and when they finally... Read More »
Signing Off For The Decade
The past decade has been quite the ride, but we are ready for the roaring 2020s. Can you believe it? We are just a few days from leaving this decade and entering the 2020s. That will be a relief, because calling the past decade the 20-teens, or whatever, just never sounded right. But what a decade it was. It started with coming out of the worst financial calamity in 70 years, with nobody knowing what would happen next. Capital dried up, values dropped, M&A activity almost disappeared, development came to a standstill, at least for some, and unemployment soared. But look what happened. Talk about resiliency. Capital is more abundant today than ever in the past. Values are mostly... Read More »
Seniors Housing Rates: Actual vs. Asking
For years, NIC MAP has been presenting quarterly changes in seniors housing asking rates, but it is now trying to get beyond that and get the actual rental rates. That will add a lot more needed transparency. As many of you know, NIC is working hard to develop its database of actual rents in seniors housing as opposed to the “asking” rents that have been used in their NIC Map numbers for years. This is very important because not until the market sees the actual rents communities are getting will we have a better understanding of the extent of price discounting in various markets. We have been a little vocal about the asking rent number because when times are tough, like they... Read More »Schedule a demo
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