


Immigrants and Minimum Wage
Some board and care homes are giving the senior care business a bad name in their mistreatment of immigrants. There is an ugly side to immigration and low-wage workers in the senior care market. Bad people exist everywhere, and it is as difficult to keep them out of our business as it is in any other. There was a recent story about small board and care homes, usually under 10 beds, where immigrants work, usually 12 hour shifts or more, and often 6 to 7 days a week. And they often stay overnight to be “on call.” And that, apparently, happens a lot. And a large portion of these board and care homes are in California. There are some good ones, but it is the bad ones that get all the bad PR.... Read More »
The 55+ Active Adult Market: The New Frontier of Seniors Housing
Judging by the number of questions we got during our May 16th webinar called “The 55+ Active Adult Market: The New Frontier of Seniors Housing,” it is safe to say that there is plenty of interest in this growing market. Our listeners tuned in to find out what prices active adult communities have been trading at, their cap rates, and what exactly operationally goes into this no-care and low-services senior living option. You can still listen here. Our Editor, Steve Monroe, and several experts that included Ryan Maconachy of Newmark Knight Frank, Ryan Frederick of SmartLiving 360 and Michael Hartman of Capitol Seniors Housing made up our panel, bringing in different perspectives on how to... Read More »
The Forgotten Middle
There may be more than 14 million boomers that will not be able to afford seniors housing plus their health care needs. It is time to address the issue. We have been saying it for years. The largest unmet need in seniors housing is the bulging middle income cohort, which some researchers have defined as between the 40th and 80th percentile in terms of financial resources. In other words, the largest cohort. When they really start to need it in 10 years, more than 14 million seniors will not be able to afford the current assisted living or independent living models, plus the other health care needs they will have. Unfortunately, this has not been a secret. But it is one that has largely... Read More »
Your Census, and Sales and Marketing Staff
Continuing Steve’s Fireside Chat series, he asks are operators really managing their sales and marketing staff to get the most from them? A more hands-on approach from their Executive Directors and corporate management may help. Read More »