Your Census, and Sales and Marketing Staff
Continuing Steve’s Fireside Chat series, he asks are operators really managing their sales and marketing staff to get the most from them? A more hands-on approach from their Executive Directors and corporate management may help. Read More »
Active Adult Communities – The Future?
Active adult communities are taking on a new role in the senior living continuum, and new ones are sprouting up. Find out who is buying and selling, at what cap rates, who is developing and why, and how these communities may evolve. You have all been hearing the chatter about active adult communities, something that has been around for several decades but is taking on new meaning, and significance. Next week, we will be hosting a webinar on this topic, where you can find out who is buying, selling, and at what cap rates, the risk of building today and what demographic they are really focused on and why. Will these newly developed active adult communities, with few amenities, be the... Read More »
The Ensign Group to Split Up
Talk about a surprise move. The Ensign Group announced that it will be spinning out its home health and hospice business and substantially all of its senior living operations, plus its mobile diagnostic and clinical lab operations, into a separate publicly traded company called The Pennant Group. Ensign will become a stand-alone skilled nursing company but will also continue to own the real estate of 28 of the senior living communities and lease them to Pennant. The remaining 23 senior living properties are leased from third parties. While it makes sense for Ensign to want to focus just on skilled nursing because the business is getting increasingly complex, we are not sure why they want... Read More »
Class Act for Washington State?
Washington has passed its version of a long-term care insurance bill, sort of, using a payroll tax to fund it. Unlike the misconceived Class Act that was originally part of the Affordable Care Act, which was designed to rob Peter to pay Paul, Washington State has just passed its own version, The Long-Term Care Trust Act. While the intent is worthy, I don’t think it will accomplish its goals. As now passed, the Act will be funded by a payroll tax of 58 cents for every $100 of salary. For someone making $20 per hour, that comes to about $240 per year, and they can least afford it. I have seen no mention of an employer match, but I am sure that is coming. The sponsors claim that family... Read More »
CEOs and Other C-Suiters: It’s Time to Roll Up Your Sleeves
Steve Monroe has a message for the CEOs and other C-Suiters in the senior care industry. Read More »Schedule a demo
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