Boosting Your Census Now
Occupancy levels continue to decline, yet demand seems to be increasing as customers are coming back to take a look. There is a disconnect between the seller and the buyer that needs to be fixed now. The public companies are about to start releasing their earnings and census reports, and it may not be pretty. But, it does not have to stay that way. My gut tells me that a lot of sales staff have been blaming the virus on their inability to sell and fill units. Makes sense, right? But what if how they are selling, and communicating, or not communicating with customers, is the real problem? Do you think management and salespeople have adapted to the new environment, the new mentality of... Read More »
Welltower Still Sees Opportunity
We all know that Welltower has been selling a few billion of seniors housing assets just like Healthpeak Properties has. But the difference is that Welltower is still buying. Not only that, they picked up a 790-unit portfolio operated by Harbor Retirement Associates for $132 million, or $167,000 per unit. The seller? Healthpeak (see story above). Even though the portfolio had negative lease coverage, we are sure Welltower is looking at that well-below-replacement-cost pricing. But Welltower needs to pay attention to its own operating portfolio, where occupancy continues to decline. The average census was 77.3% in November, falling to 76.3%... Read More »
Callison Moves To Sunrise Senior Living
Jack Callison Jr. has been named the new CEO of Sunrise Senior Living, after the December announcement that current CEO Chris Winkle was leaving effective April 1. Ferguson Partners led the executive search effort. Mr. Callison has spent the last seven and a half years as CEO of Enlivant, taking over the role concurrent with TPG’s take private acquisition of the company. However, he will remain Chairman of the Board of Directors at Enlivant, and current president and COO Dan Guill will take over as CEO. Before that, Mr. Callison spent five years in the CEO position at Holiday Retirement, some of which were a bit tumultuous. Running two different national seniors housing operating... Read More »
Long-Term Care Insurance Moratorium?
In a lack of wisdom, North Dakota legislators are considering a bill to ban long-term care insurance policy sales for three years. Just as Medicaid funding is getting stretched and the need for long-term care services will be increasing, North Dakota is apparently considering a bill that would impose a three-year ban on the sale of long-term care insurance policies. Really? The sponsors want to study the market and the history of premium increases. Great, and they have every right to do so, but to ban sales for three years while you “study the market”? Come on, how big is the market in North Dakota? Spend a week. Look, long-term care insurance is not perfect, and there are Cadillac... Read More »
